Franklin Connection

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The idea to open the business connected with trade by colors is caused, first of all, by warm feelings which arise at me every time when I see natural flowers. And it is at all unimportant what are the plants – “a wild” field camomile, wood snowdrops or the roses grown up in hothouse conditions, chrysanthemums and carnations. The main thing here is that the business idea will open shop “Flowers” not only will bring in the stable income but also will bring to you, as to its owner pleasure and pleasure as the person giving to people warm of the feelings.

The goods description. Trade in natural flowers. It can be as the flowers which have been grown up on an open ground and the flowers which have been grown up in hothouse conditions. Besides colors, it is considered expedient to make sale of the accompanying goods: flower vases, pots, the earth for colors, fertilizers for the earth and other.

Clients. Your clients are all inhabitants of your city irrespective of age. Among them there are the enamoured young man hastening on the first appointment and the young parents conducting children first time in the first class, and already the elderly man who has remembered how for a long time he didn’t give flowers to the favourite wife.

Competitors. Your contenders are those businessmen who are engaged in a similar kind of business. Yes, really, for today many are engaged in “flower” business. But it is not necessary to despair! Considering love of mankind to fine, demand for flowers never will pass. And you can occupy the worthy place in the sun.

Legal registration. Minimum

Premise. To begin with I would lease one booth, the area is 10 – 15 sq. m. Then, on-neighbourhood, one more. And so on, trying to “monopolize” all surrounding space. In the long term – opening shop with a bigger floor space and subsidiary premises.

The equipment, raw materials and materials. Considering specificity of the goods I do not see necessity for buying special show-windows. At first you can place quite enough flowers in the high plastic vases. The goods (flowers) is possible to buy as from the private persons who are growing them up on the personal plots and in warehouses of the large companies which are engaged in import of corresponding production.

The personnel. You can employ quite enough two employees, it is desirable a female and with experience in trade. The schedule of work is week in a week, or another (depending on necessity)
Marketing. The big expenses for an advertizing campaign are not required to you. It will be possible to be limited to sticking of advertisements in your microdistrict. The main thing – with a smile to each buyer.

The capital. The basic part of expenses will go on rent of floor spaces and on production purchase.

Profit. The first profit can be received with 3rd – 4th month from the beginning of your trade.

Development prospects. After you confidently feel that can start expansion of flower “empire”. For example, it can be made by discovery of new shops.

Our life has so many various events when we present gifts to our darlings. But before presenting a gift, or even if there is no one, one thinks of flowers. If for any reason you aren’t able to buy a bunch of flowers and you are in New York, you can make use of flower shop.

Actually, residents of New York can always use the Internet and search for “deliver flowers” or “send flowers” to find such a shop or service. People in other regions can do the same by just changing the location in the query, and they will get a list of results where for sure a similar service will be found.

Business about which speech in given article will go has pleasant feature: except profit it brings to the owner a lot of pleasure, beauty and tenderness to many people. After all it is so fine – for earning you do pleasantly to people. The flower shop will help you to open the business on entering into life of thousand people of a small slice of happiness.
Practically always when the buyer comes into flowers shop he tests pleasant emotions which are connected by the part with the campaign reason in this shop. The main task of the businessman is to make these emotions amplified in times.

The given business is very profitable, after all the margin on flowers quite often reads off scale for hundred percent. And besides for opening of flower shop it isn’t required huge expenses, the starting capital in 8 thousand dollars quite will suffice.

Flower business usually is represented in several formats: the small pavilions located mainly in transitions and near to the underground;

The flower shops which are in places of a mass congestion of people and shopping centers;

Specialized flower boutiques. They happen are located either in brisk streets or in shopping centers. Internet shops. As a rule, they happen additions to real shop but can function also without office.

Let’s more in detail consider some of these kinds of flower business.

Flower pavilions. Practically near each underground it is possible to see these small pavilions. Naturally, the competition between them is simply huge but the big consumer activity rescues. The huge role is played by a site.
Flower boutique. It is fairly possible to name this business the most beautiful. Here all shines violence of paints beginning from an interior finishing with excellent bouquets. Here it is possible to issue the advanced order and employees will make all to please even to the most captious client. It is expensively to open such shop. But, with the big share of confidence it is possible to tell that you will provide yourselves with stable profits for many long years. Owning a flower boutique it is possible to serve corporate clients and these are already ultrahigh profits. One registration of a corporate banquet can make week profit of the whole salon. The tendency of last years traces increase in this segment of flower business.

The Internet flowers shop. Modern business is inconceivable without Internet technologies. People even more often order bouquets necessary for them in Internet shops. The most pleasant consists in the given business that for creation of such shop isn’t required huge financial investments. However you should understand that without real shop it is very risky to open shop on the Internet. Internet shops work are an additional source of sales. But here still it is important to consider expenses for delivery of a bouquet to the client, therefore bouquets here are presented, as a rule, enough expensive.

People’s life has so many various events when we present gifts to our darlings. But before presenting a gift, or even if there is no one, one always thinks of flowers. If for any reason you aren’t able to buy a bunch of flowers and you are in New York, you can make use of flowers delivery.

Actually, those who live in New York can always use the Internet and search for “order flowers” or “send flowers” to find such a shop or service. People in other regions can do the same by just changing the location in the query, and they will get a list of results where no doubt a similar service will be found.

One of fine creations of the nature – they give pleasure and happiness to people. Observing of their beauty – you can create, create and once more create. Pay attention how many people passing by a booth with colors don’t look at it. Who doesn’t dream to receive as a gift a bouquet of magnificent or gentle, bright or quiet, fragrant or simply pleasant colors. Each girl and many men love flowers, let not in bouquets but in pots on a window sill or on a summer residence bed, it is not important. All are subject to their charm. So why do not to be engaged in business which helps to give to people pleasure?

The salon of colors is one of the most fascinating affairs, to be constantly among beauty, to see pleasure of those who gets it, to like feelings which are directed each bouquet from the buyer. Business for true romanticists who believe in love, happiness and all those emotions which we will present to the world come back to us.

The salon of colors should be really salon. The shop in the street, of course, will manage more cheaply but won’t open all possibilities considerably having limited in a spectrum of services and assortment which you can offer to the buyer.

It should in a passable place, even it is possible near to competitors. But be ready to that they can show you claims. It doesn’t play the big role whether it will be pavilion in shopping center or the isolated salon with a separate input in effect, as flowers, as a rule, are bought purposefully. But besides pulse purchase of colors is a soul impulse when you have seen something beautiful and have wanted to please yourself, for this purpose it is possible to see simply a signboard “Flowers” and to come to admire them.

The premise with good windows is especially good. The glass cover should be great. The more natural is light in salon more advantageously will look the flowers. An ideal variant is a separate small building with the big windows and the freakish form. But to find ready such premise is difficult enough, and here if there is a possibility to construct it, it is quite another matter.
The total area for salon of colors can be various. 10-15 sq.m. are enough for small salon, the salon in 100 sq.m. can apply for a rank of smart shop, the main thing is that there would be enough goods. And in general, if you arrange show-windows in such a manner that buyers could go easy for what without clinging it will be only the plus.

The premise should be well shined, if not at the expense of windows, at the expense of artificial fixtures. For the aid to fixtures do glass show-windows and regiments, establish as much mirrors as possible.

Our life has so many different events when we present gifts to our darlings. But before presenting a gift, or even if there is no one, one thinks of flowers. If for any reason you aren’t able to buy a bunch of flowers and you are in New York, you can take advantage of flower shop.

Actually, residents of New York can always use the Internet and search for “deliver flowers” or “send flowers” to find such a shop or service. People in other regions can do the same by just changing the location in the query, and they will get a list of results where for sure a similar service will be found.

The income which can be received from this kind of business depends on several factors:

1. The size of the market. Big cities provide the greatest source of potential consumers and incomes. However, your expenses in this market will be above as it is necessary more equipment and the big command of sellers.
2. Good shops. Even if the market is characteristic high concentration of potential buyers your incomes will be insignificant if the strategic place of trade is incorrectly chosen. Your goods are pleasant practically to everything but the majority of people bought flowers as a result of an instant impulse. For success achievement the shop should be located in a place with high concentration of people, in particular - after the working day.
3. Reliable deliveries. If you try to sell the flowers looking insufficiently fresh don’t expect the high income. Take care of that your goods were the highest quality. Appoint the competitive prices.
4. Professional methods of sales. Irrespective of whether you work in loneliness or employ a command of sellers the soft, professional approach is necessary. Don’t forget that you sell flowers instead of second-hand cars. The majority of the people buying flowers buy them for darling and the soft, friendly adjusted seller will make sale faster than unfriendly and aggressive.
5. The size of initial investments. Here it is a question not only of monetary investments. Investments include also time and efforts which you devote to business. You will often work in the days off, will rise early in the morning and work late in order to put in the business many work and time. Besides monetary expenses, it is necessary your personal relation for success in this business.

Some companies on sale of colors inform on a net profit to 75 thousand dollars a year. The income of such size means work of a command of the sellers consisting of 7 or more persons working in a big city. The market of the smaller size will bring in the income from 10 to 20 thousand dollars a year. It is necessary to remember that this business is characterized by a wide commodity market as flowers are the goods demanded all year long. Your income will be to constants, without dependence from a climate or a season.

Business of sale of colors is one of the best kinds of small-scale business. It demands small investments. The minimum equipment is required. You can use own garage or the house as a workplace and as a warehouse. Sales can be carried out directly from your house or even from a luggage carrier of your own car. Any formal requirements for this business don’t exist. Your expenses will be reduced to purchases of the necessary equipment, hiring of assistants and deductions in tax departments. Expenses on advertizing will be extremely low. If you work professionally, offer the fresh, attractive goods, establish good business relations with reliable suppliers you will find strategic shops, will find reliable and competent assistants, you will provide to yourselves success and the high income.

People’s life has so many various events when we present gifts to our darlings. But before presenting a gift, or even if there is no one, one always thinks of flowers. If for any reason you aren’t able to buy a bunch of flowers and you are in New York, you can take advantage of flowers delivery.

Actually, those who live in New York can always use the Internet and search for “order flowers” or “send flowers” to find such a shop or service. People in other regions can do the same by just changing the location in the query, and they will get a list of results where no doubt a similar service will be found.

Preparation for sale should occupy the least quantity of time at achievement of the highest quality of work. For achievement of the greatest efficiency it is necessary to organize work process accurately. The step-by-step instruction for this purpose is recommended.

First of all, it is necessary to remove prickles from a stalk of each rose. Half of prickles, since the bottom end of a stalk should be removed approximately. Then it is necessary to cut off a small piece from the bottom part of a stalk. As a result of it flowers will absorb water better, and will keep freshness and color longer. For this purpose it is possible to use well perfected knife.

Having removed prickles and having cut off a stalk place flowers in warm water. Water temperature should be about 40 degrees. You can leave flowers in water within two hours after that they will look fresh and blossoming on an extent of all working day. Similar work should be made with all other colors – if you want all your goods looked in the best way.

In the course of preparation of colors for sale it is not necessary to pay too much attention to dressing. Many people will buy only one flower, in this case a decor is absolutely not necessary. However, it is necessary to have every possible ornaments if their buyer will demand it.
All sold bouquets should be wrapped in a thin paper or a green cellophane film. Being wrapped, flowers not only remain better during the day, but also look more attractively and in the best way approach as a gift. Not wrapped up bouquets lose an appeal share, fade faster and lose a trade dress.

What is the necessary time to give to a preparatory stage? Experience shows that it is necessary to spend no more than two and a half hours per day for purchase and goods preparation. For you, possibly, it can be demanded about two months properly to organize work and to organize preparation time so that it occupied no more than two and a half hours. Early morning hours are necessary for using for delivery of the goods, preparation of colors for sale and the organization of work of sellers.

Time of the greatest sales will change depending on an arrangement. Crossroads of streets and the points located on sidewalks will sell most of all the goods with 4 to 7 o’clock in the evening when people come back home from work. Flowers on road from work, instead of for work are inclined to buy the majority of people. Saturday and Sunday are very profitable days, the goods is on sale well all the day long.

Concerning the points located at restaurants, the most profitable time is with 6 to 9 o’clock in the evening. With 12 to 2 o’clock in the afternoon small lifting of sales, but evening hours also are most profitable.

People’s life has so many various events when we present gifts to our darlings. But before presenting a gift, or even if there is no one, one thinks of flowers. If for any reason you have no time to buy a bunch of flowers and you are in New York, you can make use of flowers delivery.

Actually, residents of New York can always use the Internet and search for “order flowers” or “send flowers” to find such a shop or service. People in other regions can do the same by just changing the location in the query, and they will get a list of results where for sure a similar service will be found.

During recession of sales in restaurants sellers should be on the next streets in search of buyers and then come back to the places at restaurant. Some time will be required in order the sellers have gained experience, but soon they will understand when and where it is necessary to be.

Working at restaurants sellers shouldn’t address too “aggressively” to potential buyers. They should be easy, polite and friendly and to use flattery and compliments. Politely and carefully seller should approach to pair and to ask softly whether he wishes to make pleasant to the girlfriend and to present to her a beautiful flower. Not many men can refuse.

Business on sale of colors differs from many other types of small-scale business that traditional forms of advertizing aren’t so effective such as announcements in newspapers, radio, television etc. As the place of your arrangement will change from time to time and as purchase of colors occurs impulsively more direct form of advertizing is necessary. Advertizing should draw attention directly to the seller while the potential buyer comes nearer to a place of his arrangement.

Concerning crossroads of streets and sidewalks, the best form of advertizing is a sign. Everything that is necessary is something drawing attention and informing that flowers here are on sale. At the sight of this sign many people will obey to an impulse and will start to consider what you sell.

The signs made own hands instead of standard are preferable. You don’t need to try to make impression of the big organization. The sign made own hands will make impression of the small enterprise of family type which in this case will involve more buyers because of an expected low price level.

In certain cases your business can benefit from the announcement in the local newspaper. If you sell flowers at restaurant inform about it in section of lower case announcements of the local newspaper. In this case the announcement makes sense.

Also it makes sense to make the following: on the eve of any holiday write article about the business, put photos and send in edition of the local newspaper. It is quite probably that article will not be published but it is possible that it will be printed. Anyway you will lose nothing and in case of success – you will increase profit.

The general analysis of work.

Here are presented the important factors characterizing this business. Each factor is estimated on a scale from 1 to 10. (10 means “perfectly”, 1 means “badly”).
- Time expenses-7
- Initial investments - 9
- The general potential of the income - 8,
- Net profit potential - 8,
- The income in comparison with investments-10,
- Stability - 8,
- The general financial risk - 9,
- Potential for growth - 10,
- The general potential of success - 8,63.

People’s life has so many different events when we present gifts to our darlings. But before presenting a gift, or even if there is no one, one thinks of flowers. If for any reason you aren’t able to buy a bunch of flowers and you are in New York, you can take advantage of flower shop.

Actually, residents of New York can always use the Internet and search for “deliver flowers” or “send flowers” to find such a shop or service. People in other regions can do the same by just changing the location in the query, and they will get a list of results where no doubt a similar service will be found.

For achievement of the best results, most likely, it is required to employ assistants. As it is a question of your own profit it is necessary to select candidates carefully. Here are some advices about personnel selection.

The best candidates for work on sale of colors are students and the people searching for additional work at leisure. At interview carrying out your problem consists in understanding of how much the person is fair and reliable. Besides, these people should be affable, should love easy dialogue, to be vigorous and physically healthy.

Choosing sellers for work at restaurants and cafe it is necessary to prefer attractive girls. Girls should carry the suits distinguishing your company from other similar. It is possible to offer a white blouse and a dark skirt. After your business will start to make high profit, invest means in acquisition of the especial elegant suits reflecting image of your company or thematic feature of restaurant in which the given seller works.

For attraction of corresponding candidates place the lower case announcement in the local newspaper or in the newspaper of free announcements. The announcement should offer the good salary and pleasant work at leisure. Also place the advertisement in halls of local educational institutions. Don’t forget about high schools and professional schools.

As your employees will work with cash it is necessary that before interview they have filled the application form prepared in advance and two recommendations from a work or study place. Considering statements of candidates do not only read recommendations - check up them. Before to employ the person you should learn probably more information about him. Trust work with cash only to absolutely reliable people.

Having typed staff of assistants explain to them in accuracy what are their duties and what are their responsibility, and in accuracy stipulate compensation conditions. Plan check of work of each employee at least time in three days. Results of an estimation of their work should be discussed with each concrete employee so that they knew how you estimate their work and what your wishes.
The business management on sale of colors doesn’t demand hours of an intense physical activity. But it doesn’t mean that such business is too simple. As well as in any other business you will have the duties demanding many time and efforts. You and your employees should be well organized - from beginning to end the working day.

Preparation of colors for sale is an essential part of daily work. In order the flowers well were on sale they should be fresh, beautiful and attractive. Bouquets should be made skillfully and beautifully. Hence, it is necessary to spend time for goods thorough training to sale. On the other hand don’t overdo. Having spent too much time for a preparatory stage you can leave not enough time for actual sales.

People’s life has so many different events when we present gifts to our darlings. But before presenting a gift, or even if there is no one, one always thinks of flowers. If for any reason you aren’t able to buy a bunch of flowers and you are in New York, you can make use of flower shop.

Actually, those who live in New York can always use the Internet and search for “deliver flowers” or “send flowers” to find such a shop or service. People in other regions can do the same by just changing the location in the query, and they will get a list of results where no doubt a similar service will be found.

You can get flowers at the wholesale suppliers existing in any city. See yellow pages of a telephone directory and find necessary addresses.

As in the end of each working day you still will have quantity of not sold goods it is necessary that flowers were the freshest. Degree of freshness of roses is defined by that how much firm is the bud. At purchase of carnations you have to check up degree of their hardness. If the carnation has a little dim color - don’t buy it, as it is probably not absolutely fresh.

The greatest part of your goods will be made, most likely, by roses. Roses are the most bought flowers. Besides, they are rather expensive. The price will depend on a season and a point of production.

Carnations also will make a considerable part of your stock. They are rather attractive and popular, but they are much cheaper than roses. As the basic goods it is necessary to consider gardenias, tulips, narcissuses and orchids. Some of these colors usually are in demand among more senior population so it is not necessary to get too much such goods. Roses and carnations are the most favourable goods.

Having provided reliable delivery define a shop arrangement. If the sale place is unsuccessfully chosen the profit will be insignificant. The best points of sale are restaurants, sidewalks of brisk streets and crossroads.

At restaurants it is favourable to sell only in the event that they involve many people during lunch time or in the end of the working day. In particular pay attention to fast food restaurants.

Find restaurants or cafe with quiet and romantic atmosphere. Work in such places is usually very favourable. Owners of such restaurants with enthusiasm will concern your offer as flowers promote creation of romantic atmosphere and, hence, promote their business. The owner of such restaurant will be limited to only minimum sum which you should pay to him for workplace granting. In certain cases the payment can be reduced to granting of certain quantity of colors for an ornament of little tables.

In the street are preferable places where are traffic lights and pedestrian crossings. The quantity of potential clients here will be the greatest. Choose places where people pass after the termination of the working day. Places of a congestion of cars are preferable also. The place of your arrangement should be looked good to through from different directions. There should be enough space that the person could stop and easy examine the goods without detaining others.

And the places convenient both for drivers are most preferable to pedestrians. Places where people accumulate in the end of the working day are preferable. Business of sale of colors is more mobile than other kinds of retail trade. You can easily change a place of the arrangement if it appears unsuccessful. Test some strategic places and choose the best. Be not afraid of experiments.

People’s life has so many different events when we present gifts to our darlings. But before presenting a gift, or even if there is no one, one always thinks of flowers. If for any reason you aren’t able to buy a bunch of flowers and you are in New York, you can take advantage of flowers delivery.

Actually, those who live in New York can always use the Internet and look for “order flowers” or “send flowers” to find such a shop or service. People in other regions can do the same by just changing the location in the query, and they will get a list of results where for sure a similar service will be found.

Often young man going on appointment notices the seller of flowers and decides that it would be quite good to get a bouquet for the girl. The same occurs with a men going home from work. The same situation arises under many other circumstances. Flowers are extremely attractive, many of them aren’t too expensive and purchase can be carried out within several seconds.

Women also make the big sector of this market. They often buy flowers for a house or office ornament and even to give pleasure to the friend. The essence consists that purchase of colors is always based on a sudden impulse that promoted by a strategic arrangement of the seller during the concrete moment of time.

To begin this business is simply. For this purpose it is not required any preliminary experience or special knowledge. Initial investments are rather insignificant. Only the minimum of the necessary equipment is required. Everything what really is required is reliable delivery of fresh, attractive colors, strategic site and readiness to cheer up the buyer. As sale of colors means direct work with people, readiness to communicate and cheer up - the necessary requirement.

To begin work is possible directly at home investing less than $300. If your house settles down near to the market or another crowded places your own house can be used as a warehouse and a place of preparation of the goods. An overhead charge will be minimum and the rate of return can be extremely high.

Depending on the size of initial investments (that includes time and money resources) business of sale of colors can bring net profit from 10 to 75 thousand dollars a year. It is extremely profitable business - in a case if you choose a successful site and offer the beautiful, skillfully made bouquets.

Successful work depends on several key factors. Ability to management of own small-scale business is most important. Though for management of such business it is not required preliminary experience, some preparation in the field of management won’t prevent. Many schools and universities offer courses in area business - management that can appear for you very useful.

The concrete steps necessary for the successful beginning of business on sale of colors are more low specified.
1. Investigate the potential market. The detailed knowledge of the potential market will help to choose a strategic site. It is necessary for you to choose places with high degree of attendance and the better quantity of sales. It is necessary to investigate also other places of a possible arrangement - such as restaurants, shops and the markets.

2. Find a reliable source of fresh colors. Your business depends on quality of the sold goods. As you sell flowers they always should be fresh and attractive. It is necessary to find the reliable wholesale supplier and to establish strong business ties. It is necessary to find out which grades of colors will be better for sale.

Our life has so many different events when we present gifts to our dearests. But before presenting a gift, or even if there is no one, one always thinks of flowers. If for any reason you have no time to buy a bunch of flowers and you are in New York, you can take advantage of flower shop.

Actually, residents of New York can always use the Internet and look for “deliver flowers” or “send flowers” to find such a shop or service. People in other regions can do the same by just changing the location in the query, and they will get a list of results where no doubt a similar service will be found.