Franklin Connection

The concept behind using attraction marketing or social marketing is an old concept in business marketing. It has gained great notoriety lately with the popularity of sites like Facebook Myspace and youtube as well as many others. New Social marketing sites are popping up all the time and their popularity keeps increasing. Before using social or attraction marketing to build your business, you would be well advised to learn how to implement some basic tools in order to obtain the best degree of success for your business.

The most important tool of all in your arsenal for employing attraction marketing systems is You. You need to be able to build trust with your prospects. Your highest priority objective is to be able to share valuable information as well as to show your knowledge in what you are offering. You need to be able to provide strong leadership for your down-line and those you interact with on social networking sites. You need to be able to teach them the steps you have taken in achieving success and be able to guide them to do the same.

Another critical tool is the autoresponder system, which is an email service providing you with the tools to run a targeted campaign for following up with your potential customers. The use of an auto-responder system will allow you to send important information about your products and services to prospective clients and partners. They will also provide you with a means to capture new leads into the system with squeeze pages and or opt in forms which you can add to your website. The two main Auto Responder systems are Getresponse and Aweber. Both have monthly fees but also provide an affiliate program that you can offer to your members that have joined and can defray the cost of your auto-responder system and in most cases provide a nice additional recurring monthly income.

A lead capture page on your website is also an essential tool which allows you gather new prospects and build your list generally by offering them something free but of value to them such as e-books, Free training, and recorded videos or webinars to name a few. In exchange for the free information you are offering is the contact information of a prospect including their name, email address, and phone number.

Your bio page is a good tool you can use, which allows people visiting your website, to know you a bit better. You can create bio pages on your original website and on different social marketing sites and share your story to people so that you can build relationships. Your Bio can also help establish trust in who you are and in your sincerity to help others succeed.

The greatest advantages of implementing attraction marketing are the ability to generate your own targeted prospects eliminating the rejection associated with cold calling purchased leads or contacting your warm market also known as friends and family.

Attraction marketing, when used properly, will build a know and trust relationship between you and your prospects resulting in a much more stress free method of building your business and in turn helping your prospects build theirs!

To your success!
-Tim Langen

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