Franklin Connection

Twitter, which is when you come right down to it a huge loss making endeavor until it finds itself some sort of promotional place, has announced that to build up its revenues it will start accepting advertising and displaying a maximum of one Promoted Tweet per search result.

At the same time as some people find it exciting, others are worried around the prospect. But with such huge amounts of industry already generating an income through Twitter, why should it not jump on its own bandwagon?

Twitter Marketing
There are plenty of Twitter accounts set up to market a product - some even just market a make money with Twitter product. You just need to glance through your list of Twitter followers to see how loads of are not interested in what you have to say, but want to try to sell you a product or an idea. You probably know the sort - following you today, gone tomorrow.

Pay Per Tweet
Similarly, there are websites that sell pay per Tweet publicity where Twitter users can meet advertisers. Advertisers compensate these people to Tweet round them, in the hope of sending more traffic their way.

This can be very valuable for some Twitter users, especially those with a high public profile who are keen to go down the product recommendation route.

Will It Be Too Much?
A number of analysts fear that dropping in Promoted Tweets in to the search results will be too much for readers to put up with and they will move elsewhere. But a lot of others, and I agree with this theory, sense that users will accept them as part and parcel of the service.

We all realize that a business has to make cash to not just survive, but to expand and develop at the rate that Twitter is rising. One odd advert in a list of genuine search results, when it fits in with the real results, will not upset numerous users. And Twitter has developed such a strong base of users that people just will not be able to walk away and go elsewhere. They have created their corner of the market and are in such a strong position that no-one else can straightforwardly join in with them.

The Risk
The highest risk must be that some developers may create software to detect and filter out the adverts, but these might surely be difficult to spot, unless they are flagged as such. And if they are just showing in search results, not in profile pages, is the typical user going to see too numerous adverts on a typical day?

To me, sponsored Tweets sounds a moral plan for the business and a way for it to survive. With the quantity of data they hold for users that are logged in, the adverts can be very specifically targeted by interests and geographical area.

Like it or not, Promoted Tweets are on their way and I suppose they will be here to stay!

Written By Keith Lunt who supplies a Merseyside website design service. If you want to know more on the subject of internet marketing, call into our marketing blog, and watch our for our own free Ebook - coming soon!

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